NetEase Cloud Music Annual Music Report

NetEase Cloud Music Logo


The singer you like most in this year
The keyword of lyrics in this year

Do you know how many songs you have listened during a year? Do you still remember which song you have listened over and over again in a day? You do not need trying to remember that, NetEase Cloud Music can help you to do that. NetEase Cloud Music is the No.2 music streaming platform in China, which has a very famous comments zone for users to communicate with each other. Besides that, NetEase Cloud Music has an annual music report function every year, which is also a very interesting branding campaign.




Just like these questions I mentioned before, NetEase Cloud Music can record every single song that you have listened in this year. Through this annual music report, you can know some data like, how many times you have listened this song in this year, what kind of music you like most in this year, and what the key word in lyrics of these song is. In the first day in 2018, the annual music report of NetEase Cloud Music became big trendpeople were all sharing their annual music report with each other through social media, like Weibo, Wechat and so on. This activity is a successful example of groundswell!
in social media,

you can see there is a peak on the day of Jan. 02

Because the annual music report of NetEase Cloud Music, people can feel the hommization of this app, they can feel they are valued by NetEase, data of every single user is recorded and focused, people love to be valued. This function build a close relationship between NetEase and Users. In addition, people all sharing their report becomes a big trend in social media, which provide a great chance for NetEase to promote their brand, other people who do not use NetEase Cloud Music will know this app through this trend, and they might give a try on NetEase. It is an excellent marketing strategy by using groundswell. And the development of NetEase Cloud Music has showed us how important that relationship is.   

Comments

  1. AlinaFebruary 12, 2018 at 10:19 AM

    Hello Mengxin! Thank you for sharing! It looks like this platform really has some useful options for music lovers.

    ReplyDelete
    Replies
    1. Mengxin MaFebruary 12, 2018 at 3:59 PM

      Yes, NetEase provides a great platform for music lovers. Thanks for your comment!

      Delete
  2. Danni YueFebruary 12, 2018 at 2:50 PM

    I still remember the situation that everyone was sharing their annual report on WeChat. From the report you can learn more about your friends. Also, we can find some interesting facts about our music tastes. For example, my music report shows that one day I have listened to "权御天下" for more than 30 times...

    ReplyDelete
    Replies
    1. Mengxin MaFebruary 12, 2018 at 4:03 PM

      That's interesting to see everyone's report, it's exciting if you find someone music tastes similar with you!

      Delete

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