Groundswell2

Have you ever heard League of Legends? League of Legends is an extreme popular MOBA video game, which is designed by Riot Games. League of Legends has over 60 million fans and players all over the world, and it is still getting better. People always are wondering why this game becomes so popular? Why so many people love Riot Games? And what is the key point of its success? After I read some points of Charlene Li and Josh Bernoff, I believe the great groundswell strategies of Riot Games could be a big reason.

First, you brand is what your customers say it is (Groundswell, Charlene Li&Josh Bernoff). For a company, you need to know what your customers say about you, what they think about your brand, you need to listen to their opinions. Riot Games did it well, they started their brand monitoring very fast. At the very beginning of League of Legends, Riot sat an official forum for players to discuss about the game. If players met any problem, or they had any ideas about the game, they could come here to talk with official player supporter. Obviously, Riot gives players, their customers, a platform to speak their opinions out, and Riot will also take them seriously, they have professional staffs for player support, they will reply your post as soon as possible.

Just listen is not enough, you also need talking with your customers, that is how communication works. Companies can build a connection with customers through interaction in social media, the words, which you said in interaction with your customers, have better influence than advertising. People like you to talk with them, not shout to them by using advertising. In Riot's forum, you can see there are many interaction between support staffs and players.
The interaction between one staff and players


















In addition, Riot is good at energizing players to engage the game development. They would listen to advice from some people who are creator type, those advice would help Riot to decide how to change the game in next version. Some creators created some comics, songs about League of Legends, and they posted them on social media, which was a great groundswell too, and these posts were be highlighted in Riot's forum. Those behavior stimulate players interest about expressing their thoughts in the forum, because Riot will value their thoughts. Riot just gives players a mindset: we value your voice, come here and speak out! Join in our community, to be a part of us, we can work for this game together! People will love it for sure, because they are already a prat of this!
a song created by LOL player



Comments

  1. Danni YueFebruary 19, 2018 at 7:06 AM

    It seems that you are a big fan of various online games. LOL. I agree with you that companies need to build connection with their customers, especially for the game companies. The more loyal the players are, the more reputation games can get.

    ReplyDelete

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