Social Media Final Project

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Groundswell3

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Through the reading of chapter 9 to 12, Charlene Li and Josh Bernoff gave us many examples about how to benefit business by using groundswell. In those chapter, we could see some actions from many companies, how did they actually use groundswell in their marketing strategies, which provided a clear vision for us to gain deep understanding of how to use groundswell in order to benefit business. First of all, embracing the groundswell . The salesforce.com example showed us a way to embrace groundswell through an innovation community , which means to build a community for your customers, no matter is a forum, a real community or just a platform, it should be a place where you can have discussion and communication with your innovative customers. In this place, you can listen to your customers, you can talk, energize, engage with them, which can help you to figure out what they want, what they need, ideas are exchanged at here. In fact, Riot also have done this, the example I mentio...
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Groundswell2

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Have you ever heard League of Legends ? League of Legends is an extreme popular MOBA video game, which is designed by Riot Games . League of Legends has over 60 million fans and players all over the world, and it is still getting better. People always are wondering why this game becomes so popular? Why so many people love Riot Games? And what is the key point of its success? After I read some points of Charlene Li and Josh Bernoff, I believe the great groundswell strategies of Riot Games could be a big reason. First, you brand is what your customers say it is (Groundswell, Charlene Li&Josh Bernoff). For a company, you need to know what your customers say about you, what they think about your brand, you need to listen to their opinions. Riot Games did it well, they started their brand monitoring very fast. At the very beginning of League of Legends, Riot sat an official forum for players to discuss about the game. If players met any problem, or they had any ideas about the game,...
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Social Media Monitoring Project. Part Two

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In the part one I introduced how Nike promote their brand by using campaigns, it seems that Nike already got many success from these campaigns they made. In part two, I will use another sports brands Under Armour to compare with Nike, we can look at some data from these different companies in social mention. (March 19) Nike Under Armour In strength rates, although Under Armour's 81 percent is pretty good rate, Nike reaches 100 percent, it is obviously that people are willing to discuss about Nike more than Under Armour in social media. Then we look at the sentiment data, Under Armour is on the top now, 18 to 1, people are almost talking general positive about Under Armour, then we look back at Nike, 6 to 0, which is also good but not as good as Under Armour. And this situation happens again in passion rates. The last one, reach rates, we can find that Nike has 88 percent reach rates, which is more than Under Armour. ( 46%) In addition, we can look on some data from go...
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