Social Media Final Project

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Groundswell3

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Through the reading of chapter 9 to 12, Charlene Li and Josh Bernoff gave us many examples about how to benefit business by using groundswell. In those chapter, we could see some actions from many companies, how did they actually use groundswell in their marketing strategies, which provided a clear vision for us to gain deep understanding of how to use groundswell in order to benefit business. First of all, embracing the groundswell . The salesforce.com example showed us a way to embrace groundswell through an innovation community , which means to build a community for your customers, no matter is a forum, a real community or just a platform, it should be a place where you can have discussion and communication with your innovative customers. In this place, you can listen to your customers, you can talk, energize, engage with them, which can help you to figure out what they want, what they need, ideas are exchanged at here. In fact, Riot also have done this, the example I mentio...
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NetEase Cloud Music Annual Music Report

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NetEase Cloud Music Logo The singer you like most in this year The keyword of lyrics in this year Do you know how many songs you have listened during a year? Do you still remember which song you have listened over and over again in a day? You do not need trying to remember that, NetEase Cloud Music can help you to do that. NetEase Cloud Music is the No.2 music streaming platform in China , which has a very famous comments zone for users to communicate with each other. Besides that, NetEase Cloud Music has an annual music report function every year, which is also a very interesting branding campaign. Just like these questions I mentioned before, NetEase Cloud Music can record every single song that you have listened in this year. Through this annual music report, you can know some data like, how many times you have listened this song in this year, what kind of music you like most in this year, and what the key word in lyrics of these song is. In the first day in 201...
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Groundswell

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What is the most important thing to a social media application? Technologies? Cool design styles? No, it is the relationships. Technologies change rapidly, which also are not the point that we should focus on. First, what is groundswell?  Groundswell is "A social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions like corporations". ( Groundswell, Charlene Li & Josh Bernoff ) So how to use groundswell to build your brand successfully? The principle is "concentrate on the relationships, not the technologies". But if you ignore the groundswell, it surely would crush your brand. For example, Acfun, which is the earliest living comments anime video site in China, but this company went bankrupt two days ago.  http://supchina.com/2018/02/02/acfun-a-pioneer-of-chinese-danmu-bullet-screens-cant-pay-its-bills/   The tragedy of Acfun could be a perfect example to explain the signif...
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